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Why Political Ads Matter:
Voting Turnout, Public Preferences, and the Effects of the Paid Media
Dr. Donald Green
A. Whitney Griswold Professor of Political Science
Director, Institution for Social and Policy Studies
Yale University
Monday, February 27, 2006
10:00am - 11:30am
Wilkins Room 215
Hubert H. Humphrey Center
301 19th Ave. S., Minneapolis (U of M West Bank)
No cost, but advance registration is appreciated*
What difference do paid advertisements make in elections? Candidates spend millions on them and the press watches them. But do they matter to voters? Perhaps dueling ads offset each other or voters gets so burned out that they tune out the ads. Dr. Green will report on a series of new experiments that investigate the impacts of political advertisements on the policy preferences of voters and their decisions on whether to turnout to vote or to stay at home.
DONALD GREEN is one of the country’s leading experts on public opinion, voting, campaign finance, and hate crime. His publications include: “The Effects of Canvassing, Direct Mail and Telephone Contact on Voter Turnout: A Field Experiment" with Alan Gerber, American Political Science Review (2000), “Defended Neighborhoods, Integration, and Racially-Motivated Crime” with Dara Strolovitch and J. Wong, American Journal of Sociology (1998), Partisan Hearts and Minds with Brad Palmquist and Eric Schickler, (New Haven: Yale University Press, 2004), and Pathologies of Rational Choice Theory: A Critique of Applications in Political Science, with Ian Shapiro (New Haven: Yale University Press, 1994).
The Center for the Study of Politics and Governance sponsors a wide range of conferences, public events, and analyses. The “New Research on American Politics and Governance Series” offers presentations by premier experts in politics and public policy.
* To register, please e-mail cspg@hhh.umn.edu. or call Jennifer Thompson at 612-625-5340 for more information.
Directions and parking information: www.hhh.umn.edu/about/contact/parking.html
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